Own your email automation.

Email automation built agent-first. Your list, your flows, your emails.

Just plug in your sender (Resend, Postmark, or SES. It's easy.)

Take back control. Save a ton.

Flow builder as you see it

Flow begins

• When opted_in happens, matching any source

0-entry

• Already a customer?

1-check-customer

• yes
  • Tag as founding member
  • Add the tag founding-member

2-tag-existing

• no
  • Send welcome email
  • Send emails/welcome.md

3-send-welcome

flows/welcome.json as your agent reads it

0-entry · Flow begins

{ "type": "trigger", "event": "opted_in" }

1-check-customer · Already a customer?

{ "type": "if_else", "condition": { "has_tag": "customer" }}

then:

2-tag-existing · Tag as founding member

{ "type": "add_tag", "tag": "founding-member" }

Email editor as you write it

Body

Good to see you

You're back, so here's what shipped while you were gone:

• Gates got a second path. Give-up branches are explicit now.
• Watchdog segments. Rules for states that should never happen.

Nothing you built needs changing. The changelog has the details.

{{ first_name | fallback: "friend" }}

Content

Snippet…

Button…

Personalize

Greeting with fallback…

If / then block…

Person field…

Sequence as you arrange it

Lead magnet nurture

On Repeat runs, once per email · 6 in progress

1. Why your list isn't really yours Wait 0 days Active
2. The 3 automations worth building first Wait 3 days Active
3. What I'd do with your list Wait 3 days Active
4. The two-minute list audit Wait 4 days Draft

Guards as you set them

Guards

• Rules for what must never happen, checked on every send
• Unsubscribed people built in Is unsubscribed Skip & continue
• Churned people leave the trial flow lifecycle_stage is churned Exit flow
• Stalled people wait for the pitch Has the tag stalled Pause & wait
• Members skip pitches Has the tag customer Skip & continue

Subscriber as you browse them

GGGavin Gottlieb

gavin@gottliebcreative.com Subscribed

Overview Emails Automation Timeline

• purchase
• plan: pro · $2902h ago
• email_opened
• "Your copy of The Email You Own" 22h ago
• tag_added tag: lead-magnet · by flow lead_magnet 3d ago
• page_viewed
• path: /blog/email-you-own 3d ago
• opted_in
• form: newsletter · double opt-in confirmed 3d ago

Reports as you read them

List growth

Last 30 days · all sources

• 25,411 subscribers
• +1,204 ▲ 4.6% new this month
• 0.7% churn

The product

One system for you, your agent, or both.

Everything in Mimeo works both ways: a full automation studio when you want hands-on, and files, skills, and an MCP server your agent operates end-to-end.

• Subscribers. Full profiles, event history, every email received.
• Emails. Markdown or HTML, templates, personalization.
• Flows. Triggers, branches, logic, dry runs.
• Sequences. Drip campaigns in one readable view.
• Events. What subscribers do shapes what they hear next.
• Guards. No emails crashing into timed sequences.
• Tags & segments. Filter and target without ceremony.
• Purchase history. Messaging that knows where each customer is.
• Manager repo. Manage Mimeo from a repo with agent skills, MCP and everything editable in files.

The case for owning your email stack.

ESPs earned their (growing) price when deliverability was a dark art and automations were bolted on because there wasn't a better way. Not anymore.

Mimeo puts it all in your hands. Intuitive automations you own. Sending you control. A bill that never counts your subscribers.

• A better product. Modern email marketing tools, built agent-first.
• Your own sending. No shared pools. Your reputation, on your dashboard, in the green.
• A flat price. Grow your list without growing your bill.

Manage your own sending. Really.

Mimeo is your email marketing software where you manage your list, automations, and emails. It plugs into your own sending account. You pick one provider: Postmark, Resend, or Amazon SES (coming soon).

• Every send is checked before it goes out: verified sender, unsubscribe links, suppression list.
• Bounces, complaints, and unsubscribes are cleaned up the moment they happen.
• Big sends are paced: spread over hours at a rate you set, never blasted.

Your direct line to your customers' inboxes. Now in your control.

managed deliverability · start here

Managed deliverability from one of email's most trusted names. Less to think about, priced well below any ESP. Start here.

lowest cost · simplest setup

The developer-favorite email API. Verify your domain, paste one API key, and you're sending, at a fraction of ESP prices at every volume.

rock-bottom cost coming soon

AWS SES is Amazon's sending engine: the lowest possible cost at any volume, for senders comfortable in the AWS console.

Or have us set it up.

Setup & Launch, a flat-fee project: we deploy your Mimeo, connect your sender, authenticate your domain, and import your list. You own everything.

Pricing

Recalculate your email marketing cost.

Your email stack is two things: the software and the sending. Price each one, add them up.

1. Mimeo · the software
   • pick how you run it · same software either way
   • Mimeo Hosted $79/mo
     • 14-day free trial
   • Your private Mimeo, ready in minutes. Every tool included.
   • ★ 12 months of Hosted buys the license. Go self-hosted free.
   • Mimeo Self-Hosted $499 once
     • yours forever
   • Run it on your own server. A year of support & updates included.
   • Renew support & updates for $199/yr if you like. It never expires.
2. Your sending · at cost
   • your own account
   • Subscribers 15,000
   • Sending? Your list size × typical emails per subscriber at this cadence: newsletters plus automated flows.
   • weekly 2×/month daily = 90,000 emails/month
   • 1k 10k 50k 200k
   • Postmark $99/mo managed deliverability · hands-off
   • Resend $35/mo lowest cost · simplest setup
   • Amazon SES $9/mo rock-bottom cost coming soon

Your total

$79/mo mimeo + $35/mo Resend bill = $114/mo all in

Typical ESP: ~$233/mo? ESP average from published Kit, MailerLite, and Klaviyo pricing as of 2026. at 15,000 subscribers Save $1,432/yr Mimeo pays off as your list grows.

Every what-if, covered.

No matter what happens, everything is yours.

Who actually sends my email?

Your own sending account: Postmark, Resend, or Amazon SES (coming soon), whichever one you choose.

Isn't running my own sending risky?

It used to be. Your provider handles deliverability, and Mimeo keeps your list clean: every send checked against your suppression list, bounces and complaints handled the moment they happen, and big sends paced instead of blasted. Designed for opt-in lists.

Can I use it for cold outreach?

No. Mimeo is designed for opt-in lists where customers signed up to be on your email list and expect to hear from you. It also helps you email responsibly: unsubscribes and complaints suppress instantly, and sends are paced to protect your domain reputation and standing with senders like Postmark and Resend.

Do I need to be a developer?

No. Use the interface, let your agent do the technical parts, or have us set everything up.

Which agents work with it?

Claude Code, Codex, and any capable agent. Skills, MCP server, and API ship with every Mimeo.

My list and automations are on another tool. Can you help me migrate?

We've done it before. Your list, tags, suppression history, and automations move over. Do it yourself with the docs, or we'll run it as a fixed-price project.

What if I want to run it myself?

Anytime. Hosted and self-hosted are the same software. Buy the license outright, or let your Hosted months earn it: 12 payments and it's yours. Switching earlier just means paying out the rest of that first year.

What does the self-hosted license include?

Mimeo, forever, plus a year of updates and support. Renew annually to keep them coming, or don't. Nothing stops working.

What if I cancel?

Take everything. It was in your database all along.

What if I need help?

We offer done-for-you setup and campaign building projects.